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Authored by Hannahb

Leverage AI in marketing In 2021

If you want to offer your consumers a personalized and digital customer experience then there is no other choice than AI marketing. And if you have newly established your business then you can engage with your customers through AI Digital Marketing Agency Dubai from start. But if you do not know how to leverage AI into marketing then you do not need to worry about it because, in this article, we will tell you how you can leverage AI in marketing successfully. So without any due let’s start with the definition of artificial intelligence marketing.

Artificial Intelligence

Artificial intelligence is the procedure of human intelligence processes by machines, especially computer systems. Some of the specific applications of AI include natural language processing, speech recognition, Social Media Management, and machine vision. To clarify it further let us put it this way. Have you ever used YouTube? When you use YouTube and search on it, YouTube then shows you suggestions related to that search that is visible on your home screen. This is also an example of AI marketing. We do the same thing in marketing to suggest the same related products to the searches. So that people can easily buy stuff they are attracted to.

Leveraging AI in marketing

There are three basic steps of leveraging AI into marketing. 

  • Identify targeted audience with AI and smart segmentation

Targeting the right group segmentation is the most important part of marketing. How will you convince people to buy if you do not know which one to convince? That is why you should only target people through Google Ads management who can easily be converted into potential customers.

Artificial intelligence allows marketers to easily target the right audience instead of wasting money on all of the traffic to get clients.

  • Use AI to establish a relationship

You can take a good start by doing a detailed segmentation of the target group. But this is not enough! As a digital marketing agency, you should also be able to communicate the right message to the customer and should stay connected. Artificial intelligence can aid you in sending the right marketing messages, determine the quantity of the messages, and choosing channels through which you will be delivering messages to your customers.

  • Use AI to deliver content tailored to the needs of the customer

You should be delivering content, related to the needs of customers. Not what you want to deliver. Because people will buy only from you when they will find what you are providing right according to their needs. First, identify your targeted audience then provide special offers and content to allure them towards your purpose. It took some time to do it manually but thanks to AI it has become a piece of cake.

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